The Firm

• Overview
• Vision
• Team

Team

Matt Brunini

President
Los Angeles

Matt Brunini successfully founded MBC Strategic in 1998, establishing relationships with large and highly-respected investment firms, including AIG/SunAmerica, Washington Mutual, and Russell. Matt develops the overall marketing and communications approach for each client, writes the content, and manages the creative and production staff. Matt has been copywriting for more than a decade and is able to synthesize technical concepts into succinct and actionable core messaging, sales tools, web and print materials, and press strategies. His specialties are in his effective target audience analysis, marketing concept and content efficiencies, and in his depth of investment industry knowledge. Matt has extensive experience and expertise in developing materials for a wide range of end users, from retail investors to financial advisors and highly-sophisticated institutional investors.

Prior to embarking on an entrepreneurial path, Matt was a copywriter and product manager for a large consumer-focused investment firm owned by a major bank. Matt helped the company establish brand awareness and grow assets through multiple marketing mediums and distribution channels. He developed and chaired an advisory group that served as liaison between portfolio management and the brokerage community and helped create, shape, and market a flagship asset allocation product into a multi-billion dollar success.

Matt also gained significant experience working in marketing and product development for a large brokerage firm as well as for a boutique investment bank. He performed due diligence analysis on investment product fit, style, and suitability, as well as creating and enacting strategic marketing plans. Before joining the investment marketing community in 1993, Matt graduated with honors in Business Economics from the University of California at Santa Barbara.

Adam Fine

Creative Director
New York

Adam Fine manages MBC’s New York office and leads the creative team, overseeing creative concept development and public relations. Fine brings significant advertising and PR experience in a wide range of industries.

Before joining MBC, Fine launched and built TRUST, a bi-coastal, full-service public relations firm specializing in marketing and promotion for the advertising industry. Fine developed powerful relationships and a consistent rapport with all relevant media and agencies, and now maintains all press contacts and media relations for MBC. Fine’s broad experience includes commercial production, sales, advertising, and independent representation, working with production, lifestyle, music, entertainment, advertising, and financial clients on both coasts. Though currently residing in Brooklyn, Fine hails from Southern California, where he attended CSULB.

Joe DiMartino

Advisory
New York

Joe DiMartino serves on the Advisory Board at MBC. Currently a hedge fund executive, Joe also served the Chairman of Parallax Advisors, a marketing and advisory firm focused on the alternative investment industry. Prior to founding Parallax, he served as President of Lattanzio Capital a Long/Short hedge fund based in New York. From 2001 to 2003, Joe was President of Ivory Capital Group, a $2.5 billion Long/Short value fund based in Los Angeles, where he was responsible for all business, strategic, and operating activities. While at Ivory, DiMartino oversaw the sale of the firm to FrontPoint Partners which resulted in approximately $2 billion of capital subsequently being raised for Ivory.

From 1995 to 1998, Joe worked with Brae Capital, a private equity firm. Prior to that, he served as an equity analyst at Steinhardt Partners. Joe is a registered representative of Sanders Morris Harris and holds Series 63 and Series 7 licenses. He received a B.A. from Bucknell University in 1992.

Katherine Feshchenko

Art Director
Los Angeles

Katherine serves as the firm’s lead in-house designer and art director. Prior to joining MBC, she worked as a freelance designer for several years, both at her own firm and for several design and branding agencies on the west coast. Katherine has significant experience developing strategic design initiatives and identity packages to visually communicate brand messaging for a wide range of investment-related firms. She specializes in both print and web design, and graduated from the Art Center College of Design in Pasadena.

Elizabeth Woodhead

Communications
Los Angeles

Elizabeth Woodhead contributes to the marketing, branding and PR efforts with strategic brand research, content development, and target audience and competitor analysis. Her experience includes comprehensive research and writing on a broad range of investment topics, working with clients across investment products and financial services. Elizabeth studies Communications and Spanish at UCLA and is an avid writer.

Rachel Downs

Communications
Los Angeles

Rachel Downs brings a strong enthusiasm for branding and marketing to the MBC team. Fueled by a deep interest in the psychology that drives societal norms, trends, and behavioral patterns, Rachel adds a raw, unencumbered eye to the strategic branding process. As a new member of the team, she contributes to the research, editorial, administration, and writing that is behind both client and internal projects. In addition to supporting the firm’s marketing efforts, she also studies Communications with an Interpersonal Focus and language at UCLA.

Christine Hassler

Communications
Los Angeles

Christine Hassler assists the content development team at MBC. As a business coach and a published author, she brings important skills to the writing and editing team as well as adding expertise to the sales training and practice management projects. Christine received her undergraduate degree from Northwestern University.