Case Studies

Overview

Corporate Communications

Creating an Innovative Practice Management Program
Financial advisor coaching and training program designed to improve business and enhance quality of life.
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Corporate Identity

Launching an Expert Advisor Branding Package
Working with one of the top commercial real estate brokers to build and launch an expert advisor branding package.
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Regional Brokerage & Insurance Marketing Package
Providing an outsourced marketing department for smaller firm.
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Rebrand and Relaunch Comprehensive Marketing Package
Successful loan sale advisory firm looking to expand, redefine their firm, build additional awareness, and update their message.
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Interactive

Promoting a Product with a Flash-Based Commercial Presentation
Solution delivered by email to financial advisors highlighting new product features and benefits.
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Building a Point-of-Sale Allocation Presentation and Profiling Solution
An interactive investment profiler with parallel presentation to effectively close investment sales.
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Planning & Strategy

Creating Internal Reporting Materials and White Papers
Keep board of directors and sales executives informed with high-level internal analysis and communication efforts.
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Developing of a Presentation Deck for a Company Sale
An investment banking presentation strategically constructed and crafted for the right target audience.
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Public Relations

Launching a Firm Created by a Merger
Establishing awareness and building a new identity and messaging following a merger.
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Publications

Producing Regular Newsletters to Promote Client Retention
Well-crafted newsletters, annual reports, and communication efforts to extend brand and build customer loyalty.
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Sales & Marketing Materials

Developing, Managing, and Marketing a Product
Successfully building and marketing an asset allocation product to both advisors and consumers.
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Financial Firm Seeks Re-brand
Better connecting with target market and partners for national medical finance firm.
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Web Design & Development

Real Estate Investment Company Website Launch
Multi-tiered website design and development for nation REIT advisor.
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Leading Global Investment Firm Relaunches Web Properties
Comprehensive investment services website strategy and content.
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Communicating a Product Rebrand and Relaunch
Reaching an advisor audience by providing valuable tools and resources across print, web, and multimedia.
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Writing & Commentary

Academic White Papers for Product Positioning
Promoting index and ETF products in hedge fund replication, intelligent indexation, and fundamental indexation.
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Communicating Firm Expertise with an Industry Research Report
Distributing high-level research reports to help firms extend brand and reach new markets.
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Recent Articles

The Benefits of an Effective Website
A recent survey highlighted the benefits of an effectively constructed website to build firm credibility and extend marketing reach.
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When Is It Time to Rebrand?
As businesses grow and evolve, they need to ensure their overall business goals still align with branding & marketing strategies.
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