Comprehensive Financial Branding Package
Challenge
A successful national lending firm contacted MBC for assistance in rebranding their firm and redesigning their entire marketing package. The comprehensive branding package included all content and design for core messaging, a two-tiered web interface, search engine optimization, sales tools, and identity materials.
Strategy
Our team managed the entire creative and production processes and delivered a cohesive package that helped the firm significantly expand its reach and improve its overall brand awareness. MBC also reworked all messaging and content to better reach both partners and end users and produced an updated look with human emotive imagery and a soft extension of their color palette to better connect with their client base.
Marketing and communications solutions included:
- Colors
- Visual identity
- Tagline
- Messaging
- Copywriting
- Web design and development
- Sales materials
Results
The coordinated print and web launch hit the market in early 2007, garnering significant acclaim and positive feedback from partners, clients, and industry press. This translated into immediate sales and significant revenue growth as the firm is widely recognized to possess the most comprehensive and effective marketing materials in their industry segment. In addition, the firm quickly climbed up the targeted search engine rankings, positioned in the top of results for several key search strings.
