Fund Company Website
Challenge
To update and extend the brand of a real estate investment advisory firm and its REIT products through custom design, creative, website development, and a wide range of additional technological communications solutions. The firm sought not only to rebrand, but also to automate their lead generation and content management through a multi-tiered custom online solution.
Strategy
Our team worked closely and collaboratively with the firm to rebrand their company and help strategically position their investment offerings. By reorganizing the structure of their website, revamping design, and reworking their content, we were able to better communicate the firm’s investment process and the depth of both the team and their product offerings. With additional sales materials to support the rebranding efforts, we ensured a consistent and thorough messaging across their communications. Expanding on their existing web platform, MBC developed a custom content management system (CMS) and multi-leveled password protected site, providing unique access and additional branded materials to the firm’s investors, partners, and financial advisors. This asset allows the company to fully manage and instantly update any section of the site with new materials and content, as well as maximize benefits for site users. In addition, we integrated a third party email system with the site to streamline their marketing efforts. The marketing and communications solutions included:
- Comprehensive design and development of multi-tiered website
- Corporate identity brochure design
- Overall messaging and content restructuring
- Integrated third party email platform and contact management within CMS system to fully manage communications
- Cross-platform media functionality built into site architecture
Results
MBC sought to heighten brand credibility with benefits-based messaging, streamlined navigation, increased site usability, and new aesthetics. The site and brand, which launched during the third quarter of 2009 better reflects and communicates the scope and depth of the firm.
