Corporate Launch Through Merger
Challenge
To combine and reshape a corporate identity package after a merger. Two successful commercial real estate firms joined forces and needed to build and convey their identity through print, web, and public relations.
Strategy
MBC performed due diligence and interviews with partners of both firms to determine the combined entity's true identity and competitive advantages. The process was delicate as each firm had an existing identity and vision and the complementary service offerings and core competencies had to be uncovered and effectively communicated. MBC helped the firm define themselves, discover their competitive advantages, and position themselves for success. The support of the company launch included:
- Development of logo, tagline, and corporate identity
- Website content, strategy, and development
- Copywriting for press releases, bios, core company messaging
Results
MBC held shape and establish the company's core messaging to best reach their target audience. The company launch was picked up in both local news and industry trades and the corresponding website launch was successfully received across the real estate community as the firm continues to build upon its new brand-extending the best practices and marketing efficiencies of both firms prior to the merger.
